Life After Choosing – Lesson 1

The (Positive) Consequences of Choosing My last post - Two Paths: A Time to Choose - explained that choosing is a big part of life, and we face a vanishing middle ground. On one hand, we accept climate change and its connection with fossil fuels and make a concerted effort to decarbonize at the…

Two Paths – A Time to Choose

On One Hand, On the Other & a Vanishing Middle It will get harder and harder to ride the fence as time goes by. We all choose, whether by action or inaction. Our new president has highlighted the stakes with his emerging environmental policy that is a throwback to the 1950s. With…

100% Renewable Energy Means More Marketing

Marketing Opens the Door to Business Transformation We're very clear here at Prsenl - the shift from monopolies to markets has begun, so messaging on fossil fuels must be clear: Stopping Climate Change starts with stopping combustion of fossil fuels - of all kinds - as soon as feasible and possible. Full stop.  The…

Solar as Dominant Power Resource

Arizona utility signs game-changing deal cutting solar power prices in half Tucson Electric Power to buy new solar power at under 3 cents per kWh, a “historically low price.” There's a new sheriff in town. Consider if you will the disruptive impact of solar farms becoming the dominant power resource on the…

Lessons in Crowdfunding

[embed]https://youtu.be/fCEm5fZADwE[/embed] Crowdfunding: Welcome to a Whole New World With crowdfunding, a start up or small business has the opportunity to hit two birds with one stone. First, you raise the capital that is so vital to pay for the preliminary steps that are necessary to launch any new business, whether it…